New 2026 Government regulations from ALL mobile carriers (T-Mobile, AT&T, etc.), require all organizations sending SMS messages from their custom custom number to be A2P 10DLC compliant. All campaigns are vetted via an independent 3rd party company provided by the mobile carriers.
Below are possible reasons why your 2-way campaign has not been processed.
The surge in companies required to comply with the new regulations may have overwhelmed the third-party vetting firm's capacity, causing delays in the review timeline. (Normal times are 10-14 business days.)
Business Registration Issues:
Tax number doesn't match your legal company name/dba/trade name/etc.
Wrong business type
Website Issues
Your website doesn't match your company name/dba/trade name/etc you submitted
Business name submitted doesn't match the branding on the website
One or all forms on your website don't have the correct 3 opt-in boxes and/or language. (ALL forms must have them. *Most overlooked form to not have the opt-in requirements is a simple contact us form.)
Opt-tin boxes are defaulted to 'checked'. (They need to be unchecked when a customer gets to them.)
Opt-in boxes are set to 'required' in order to submit the forms. (only the privacy policy and terms of service opt-in is 'required'.)
You don't have a Privacy Policy page or it doesn't have the correct language.
You don't have a Terms of Service page or it doesn't have the correct language.
If you feel that your campaign might have been delayed due to a Business or Website related issue, reach out to us via the chat inside Servgrow (bottom right).
You can read more about the correct opt-ins and language here.