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Registering Your Business For Custom Phone Number
Registering Your Business For Custom Phone Number

Learn how to best register your business for you custom phone number so that your messages reach your customers.

Randy Soderman avatar
Written by Randy Soderman
Updated today

Mandatory:

Enter your Legal Company Name exactly as registered with the IRS (US) or CRA (Canada)

Mandatory:
US-based companies: Use a valid EIN for US-based companies – not a DUNS number

Canadian Based Companies: For companies in Canada, we switched to ONLY accepting the Business Number (BN) rather than the Corporation/Incorporation/Registry ID numbers for Canadian Brand Registration.

We will only accept the first 9 numeric digits of the BN (BN-9).

Here is an example of the format of a BN where the bolded part is the part we will collect in the Canadian Brand.

Tax/Corporation ID field: 123456789RT0001

Mandatory:

The website you enter must be the final website address of your business. All forms and privacy policies on your website must have the op-tin information (see below).

Website addresses that redirect to another website will be rejected. Websites that have forms and privacy policies that do not have the correct op-tin information will be rejected.

If you do not have a website, inquire (via chat) about Servgrow's free custom website that is included in your plan.

Mandatory:

The business type you select must align with your business's legal documentation.

Mandatory:

Use a mobile number that was directly supplied by a mobile carrier (Verizon, T-mobile, Att, etc.)

A2P 10DLC rules mandate using a mobile carrier-provided number for your business registration, which excludes most VoIP services like Google Voice.

Mandatory:

New regulations require an opt-in message on all website forms. Failure to have a for with an opt-in message will result in a declined registration process.

Recommended opt-in message:

“By providing your phone number, you consent to receive text messages from [Your Company Name]. Message and data rates may apply. The frequency of messages varies.”

Mandatory: Due to new regulations, all company information submitted during this registration process must match the legal company information you have registered with your state. It is crucial that the details provided, including your company name, address, and tax identification number, are accurate and consistent with the official records held by your state's business registry. This compliance ensures that your registration with Servgrow is valid and in accordance with legal requirements. Failure to provide matching information will in most cases result in a declined registration process.

Failure to do any of the above mandatory steps will result in a failed business registration.

IF YOU HAVE ANY QUESTIONS, please ask in chat prior to submitting your registration.

You'll only have 3 attempts at successfully registering your phone number so make sure all steps are followed correctly.

Review and Approval Timeline: Along with the new regulations (A2P 10DLC) requiring all US businesses to register their dedicated phone number, comes a thorough review and approval process. This review and approval process is done via a third party associated with Twilio- who is the regulator in this case.

As far as time for approval, this can very depending on multiple factors- however we usually see an answer within 7 business days. This process is standard for any US company registering custom numbers.

Why You Need to Register Your Number

New regulations (A2P 10DLC) require all US businesses to register your dedicated phone number. If your business operates in the United States, you will need to register your dedicated phone number in Servgrow. This is a new regulation is mandatory for all U.S.-based businesses using two-way text messaging with a dedicated phone number. This requirement is a measure taken by carriers to reduce the incidence of unsolicited messages or spam reaching customers and and to provide increased messaging capabilities for businesses.

You can read more about the A2P 10DLC at the bottom of this tutorial.

Steps to Complete Registration

Regulations include your public business information, including website will be vetted for compliance (by and independent 3rd party) so make sure all business information is accurate. Follow the steps and advice below to help reduce the chance of any delays on your registration.

1. Using a desktop computer, sign into Servgrow, navigate to setting and click 2-way text messaging.

2. Input your official Business Name.

Enter your Legal Company Name exactly as registered with the IRS (US) or CRA (Canada)

3. Input your Address.

This must be a physical address and should also be associated with your EIN or BA.

4. Select your correct legal Business Type.

The business type you select must align with your business's legal documentation. Selecting the wrong business type will result in a failed registration.

In the Business Type selection within Servgrow, your options include:

  • Sole Proprietorship

  • Partnership

  • Limited Liability Corporation (LLC)

  • Cooperative

  • Non-profit Corporation:

  • Corporation

5. Enter the Tax ID (EIN) or BN associated with your business.

US-based companies: Use a valid EIN for US-based companies – not a DUNS number

Canadian Based Companies: For companies in Canada, we switched to ONLY accepting the Business Number (BN) rather than the Corporation/Incorporation/Registry ID numbers for Canadian Brand Registration.

We will only accept the first 9 numeric digits of the BN (BN-9).

Here is an example of the format of a BN where the bolded part is the part we will collect in the Canadian Brand.

Tax/Corporation ID field: 123456789RT0001

6. Industry

Enter the industry that matches your business the best.

7. Website URL

Your website will be vetted to ensure compliance.

The website URL you enter must be the final website address for your business and all forms and privacy policies on your website must have the op-tin information (see below).

Website addresses that redirect to another website will be rejected. Websites that have forms and privacy policies that do not have the correct op-tin information will be rejected.

Op-tin language:
If you haven't implemented this yet, add the following statement to your forms and privacy policy:

"By entering your phone number, you consent to receive text messages from [Your Company Name]. Standard message and data rates may apply, and the frequency of messages may vary."

If you do not have a website, inquire (via chat) about Servgrow's free custom website that is included in your plan.

8. Enter your point of contact’s name, position, email address, and mobile phone number.

The point of contact will be used to complete the messaging service registration and may also be contacted to verify business details.

Mobile Phone Number: It's critical that you list a mobile number that was directly supplied by a mobile carrier (Verizon, T-mobile, Att, etc.)

A2P 10DLC rules mandate using a mobile carrier-provided number for your business registration, which excludes most VoIP services like Google Voice.

Email Address: For better approval and trust score, this email should match your website URL. For instance, if your email is joe@precisionlandscaping.com, then your website should ideally be precisionlandscaping.com.

9. Double Check all of the above information for consistency:

  • Typos, incorrect Tax IDs, invalid website URLs, using VoIP numbers, wrong business types, etc. will all result in your registration being rejected.

The registration form will be accessible to all Company Admin users within Servgrow, but only one needs to fill it out. The phone number provided in this form should be that of the contact person, not your company's dedicated phone number, as we already have the latter recorded for the registration process.

Once you have filled out the form and double checked all information, click submit!

You can read more about the A2p 10DLC regulation here.

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